A man stands behind a booth at a street fair selling colorful posters, t-shirts, and artwork featuring cartoon characters and pop culture references. There are red baskets on the table with printed items and artwork displayed around him, with a white canopy overhead.

BLACK JOY PARADE
OAKLAND, CA

FEB. 22ND

APPLICATIONS HAVE CLOSED

APPLICATIONS HAVE CLOSED

FEATURED VENDORS

Table at a Juneteenth celebration with books about Juneteenth, a donation container, buttons, and colorful decorations.

Afro-Play Oakland is a Black-led, community-rooted organization that creates sacred, intergenerational spaces for Black families to heal, grow, and connect

NON-PROFIT

AFRO-PLAY

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Side profile of a man with short curly hair wearing a red hoodie with a colorful patterned-lined hood.

ANDAHOODIE

HANDMADE

Uniquely patented pieces of apparel that turn any outfit into a hoodie

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Watercolor painting of a woman with curly hair, round glasses, smiling, wearing a green scarf and a white shirt against an orange background.

Robert Liu-Trujillo is an illustrator from Oakland, California, who works in public art, merchandise making, illustration, and kid book publishing

ROBERT LIU-TRUJILLO

HANDMADE

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Logo for B-Love Guesthouse with stylized text and a heart-shaped design

B-LOVES GUEST HOUSE

B-Love's Guest House is a boutique hotel that features an art gallery and urban garden. We offer lodging services, gallery exhibitions, and corporate events in our garden/event space

COMMERCIAL

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An outdoor booth with a white tent selling holistic health and wellness services including reiki, massage, stretching, sound healing, and more. The person at the booth is smiling, wearing a white shirt and blue pants, standing behind a table with products and informational signs. A white signboard lists services and contact details for Morgan's Holistic Touch.

MORGANS HOLISTIC TOUCH

Morgans Holistic Touch is a black and woman-owned spa and wellness space in Oakland that aids in breaking generational trauma through wellness practices

COMMERCIAL

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A basket of mini donuts topped with colorful rainbow sprinkles.

POP-A-BYT-DONUTS

DESERT

Fresh hot gourmet mini donuts servicing Solano, Bay, Sacramento, and the surrounding areas

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A smiling woman and man, celebrating a cake, holding decorative spatulas with 'Pound Business' logos, standing behind a table with a Bundt cake.

Our cakes convene communities, reconnect families, and create conversations, one slice at a time

DESERT

POUND BIZNESS

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Collage of embroidered patches featuring Black women with natural hair, including phrases like "Queen," "Black Girl Magic," "Limited Edition," "Worthy," and symbols such as peace signs, a butterfly, and a rose. The patches are colorful and celebrate Black pride, beauty, and empowerment.

Created by Regina Clenette, Prideful Patchez is an online patch boutique that specializes in producing and selling culturally inspired and social justice-related statement patches

PRIDEFUL PATCHEZ

HANDMADE

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Person dressed in a navy blazer and white shirt carrying a patterned beige and black tote bag on a city street

Esosi is dedicated to fostering cultural collaboration and appreciation, highlighting the artistry of Colombian craftsmanship

HANDMADE

ESOSI

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A close-up of embroidery on black fabric, depicting a bridge with a sunrise or sunset behind it, with a sewing machine in the background.

HELLA THRIFTY

HANDMADE

Hella Thrifty curates a 90s fashion-inspired, eclectic mix of reworked thrifted pieces and small quantity manufactured pieces

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BUSHEA BUTTER LLC

HANDMADE

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A display of Terra Divine body care products, including a large 8-ounce jar, a 4-ounce jar, two small jars with wooden lids, and a 0.5-ounce container. The background features a pink backdrop with decorative golden accents and a colorful ceramic cactus and a golden crane sculpture.

HANDMADE

TERRA DIVINE

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Children dressed in colorful traditional African clothing participate in a cultural dance performance.

ARTS FOR OAKLAND KIDS

NON-PROFIT

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Text reading "Dream Youth Clinic" on a teal background.

Provides no-cost, youth-led health services and youth health groups utilizing a reproductive justice framework

DREAM YOUTH CLINIC

NON-PROFIT

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Illustration of a Black woman with curly hair holding a young child with similar curly hair. The woman is wearing earrings and a dress, surrounded by flowers, with the text 'The Suckle Center' above.

Provides reproductive wellness education, lactation support, and maternal health services from preconception through perimenopause to improve family health outcomes in underserved communities

NON-PROFIT

THE SUCKLE CENTER

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Basket of fried chicken pieces and chicken tenders on checkered paper

CONSIDER IT DONE CATERING

FOOD

Serving Gourmet, Fresh, Southern Cuisine!

#SUPERDELICIOUS

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A diverse group of children and teenagers holding protest signs and banners outside a building, advocating for social justice, equality, and respect. Some signs read 'Protect our next generation,' 'Resist,' 'Save the gays,' and 'When leaders act like kids, the kids become the leaders.' A large purple banner in the background displays the slogan 'Radical Monarchs' with a butterfly logo.

RADICAL MONARCHS SF TROOP

The Radical Monarchs create opportunities for young girls and gender expansive youth so that they form fierce friendships, celebrate their identities, and contribute radically to their communities

NON-PROFIT

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Four green bottles of WM Body Oils with gold caps, labeled Mahogany Love, Boss Ladiee, Beast Mode, and Hustaz Heaven, on a wooden surface with smoke and spark effects in the background.

COMMERCIAL

WM Body Oils is a thriving and community-based business in the Phoenix area (South side), which takes pride in getting high-quality products at an affordable price

WM BODY OILS

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Logo with a red crown, wings, and text 'BNE WingsnThings' on a black background.
Three skincare jars labeled as Bushéa Butta Body Scrub, 100% Shea Butter, and Glow, placed on a gray outdoor table with a background of a palm tree and a fence under a clear blue sky.

BNB WINGS N THINGS

FOOD

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Close-up portrait of a smiling Black woman with short, curly hair, wearing a feathered black collar, gold jewelry, and vibrant makeup.

SCHOOL OF THE GETDOWN

Operating in the Bay Area since 2000, it is School of The Getdown's mission to celebrate and promote Black music and to share these cultural traditions with diverse Bay Area communities through performance and educational programs, with particular attention towards youth and the Black community

NON-PROFIT

Logo of ROMAR Wealth Management with stylized upward arrow integrated into the letter A.

ROMAR WEALTH MANAGEMENT

Well-suited for those seeking a professional wealth management experience, their collaborative team caters to sophisticated investors in need of tailored portfolio and investment advice

COMMERCIAL

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A large group of women wearing yellow sweatshirts with Greek letters and blue berets participate in a parade or event on a city street lined with buildings and leafless trees, with onlookers watching from the sidewalks.

SIGMA GAMMA RHO

Sigma Gamma Rho is a national collegiate sorority incorporated in 1922. Sigma Gamma Rho is notable for its drive to make society better through sisterhood and empowerment

NON-PROFIT

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Flyer advertising Parker Place Realty, showcasing a house and a real estate agent, promoting homeownership with services like simplified buying process, financing guidance, and step-by-step support.

With over 25 years of real estate experience, they are proud to serve buyers, sellers, and investors across the San Francisco Bay Area and surrounding regions—including Sacramento and the Central Valley

PARKER PLACE REALTY

COMMERCIAL

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Red fire truck with yellow stripes and FALCK logo parked outside during daytime.

Community outreach and education is just as important and the 911 services provided. The goal is a community that understands Falck EMT's and Paramedics are a safe space whether an emergency is taking place or not

FALCK ALAMEDA

COMMERCIAL

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Promotional graphic for children's empowerment book series by Channa Bannis. Includes two book covers: "I Love The Me I See" and "Daddy Is Not Listening!" with illustrations, and a photo of the author in the center. Text highlights the author's local roots, her role as a mother, and the purpose of her empowerment books for kids.

MARKETING 4 MOMENTS

Marketing 4 Moments publishes values-driven, self-empowering books for children.

COMMERCIAL

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Display of children's books about prominent African American figures arranged on two shelves at a book fair or display event.
Assorted dishes including bowls of soup, mashed potatoes, roasted potatoes, grilled chicken, sliced meat, a small pumpkin, cherry tomato, and various sauces on a table, with some leaves and utensils.

African American Children and Adult Books, Games, and Puzzles

ASHAY BY THE BAY

COMMERCIAL

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MIKE HUTSLAR

FOOD

A woman smiling at a booth under a pink canopy with promotional signs and products, including coffee cups and merchandise, at an outdoor event.

CORPORATE SPONSORS & VENDORS

Interested in securing a sponsored vendor spot for a corporation?

Contact: joinus@blackjoyparade.org

CELEBRATING BLACK JOY

CELEBRATING BLACK JOY

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